City marketing and development
Campaigns, international conferences such as the World Energy Congress, top sports events such as the start of the Tour de France or cultural programs as European Capital of Culture or contribute to the image and development of the city. Appealing events attract people and companies and ensure greater brand awareness.
Which companies, institutions, visitors and residents does the city want to attract, what is the current situation and which types of events contribute best to this? Cigarbox helps local organizations or alliances to manage the desired image and provide insight into the contribution of specific events or activities to the desired development of the city or region.